Technology Roundup Products on the Cutting Edge
Single displays and networks can be remotely controlled by Magink NSDD software (networking solutions for digital displays) via a Windows-based graphic user interface (GUI) application. Magink displays also can display dynamic messages and can be changed regularly.
The signs are manufactured by Mitsubishi in Japan. Advertisers can use traditional file formats, such as JPEGs and BMPs, to create displays.
A new mail transfer agent (MTA) is on the market, and it's faster than a speeding bullet … well, maybe not, but it is faster than other MTAs on the market. Ecelerity V1.0, the new MTA released by outbound e-mail software applications provider Postal Engine, can deliver more than 1 million messages per hour (until now, the fastest speed was about 800,000 messages per hour), without requiring the user to buy additional hardware or operating systems.
Ecelerity V1.0 also features "MultiVIP technology," which addresses the need for marketers handling multiple clients, titles or brands, to isolate e-mail campaigns with different IPs.
Ecelerity's "enterprise licenses" run from $3,000 to $15,000. For more information, visit www.postalengine.com or call (877) 887-3031, ext. 312.
Changing the Meaning of Online Catalogs
To more closely unite Web catalogs and other collateral to their printed counterparts, major companies are making use of recent technology that can take a company's PDF files used for print and recreate them online.
Two major players in this technology are P2i and RichFX. P2i's online renditions for clients such as Brooks Brothers, Lillian Vernon and Nordstroms look nearly identical to the clients' print catalogs. Online viewers can click on a product image for a closer view and more information.
Using RichFX's RichCatalog, shoppers on sites for Newport News, Pier 1 Imports and Spiegel, among others, can feel as if they are flipping through pages, as interactive features and animated visuals (using RichFx's "Click-to-Flip" animated page turn) recreate the page-turning experience.