Technology Roundup Products on the Cutting Edge
"This would allow companies to track a campaign from start to finish, from planning what they need to do and when it needs to be finished to tracking costs," says Melissa Needham, publicist for SmartPath.
Lyris Technologies has released a new version of its ListManager e-mail marketing software, version 7.5, that enables companies to launch automatic opt-in e-mail campaigns based on events, dates and even customer behavior.
The software would enable a retailer to know when its customers were online browsing for certain products, and the retailer could program the software's "rules" to send a special related offer e-mail to those customers.
"You could also set up more sophisticated rules," says Cristin Balog, marketing director for Lyris Technologies. "For example, an online gift retailer could quickly set up a rule that says, 'every two weeks, create a segment of everyone who made a purchase last year at this time; automatically send them a personalized offer from our 'Gift Advisor' two weeks before that date—unless they haven't opened up our last three e-mails to them.'"
An enterprise-level license of ListManager starts at a one-time cost of less than $30,000. Or, customers can choose to have the program hosted by Lyris for less than $1,800/month.
For more information, visit www.lyris.com/products/listmanager.
It's Magic ... or Actually, Magink
You might have heard talk of "magic paper" or "magic ink." Well, it's here. On Oct. 20, a company called Magink introduced the first application of its full-color digital ink display.
So what is it? Ruth Poliakine, Magink's corporate communications manager, explains: "We have developed a 'paste' made out of a mixture of different materials … [and] the ability to 'control' and drive this 'paste' in a way that each and every pixel will reflect a different color (out of a variety of 4,960 colors). Our paste could be placed in between two pieces of thin glass/plastic; so, you can imagine how it can potentially replace billboards, cover buildings, newspapers, wall papers, etc."