Customer Loyalty Cuts Both Ways
John and Sheila are the parents of three young daughters. John is an avid fencer and travels across the U.S. to compete in tournaments. John serves on the advisory board of a college in the Columbus, Ohio area, and is a member of Entrepreneurs Organization and IEEE professional society. The Wallaces are also classroom volunteers.
Hey, John and Sheila, I don’t care a rap about John’s swordsmanship and Errol Flynn fantasies, your education, your memberships, or your three young daughters.
“The customer doesn’t give a damn about you, your company or your product. All that matters is, ‘What’s in it for me?’”