Customer Loyalty Cuts Both Ways
K.I.S.S. (Keep it simple, stupid) can be just fine, thank you very much.
The Now Software Conundrum
When my wife, Peggy, and I moved to Philadelphia in 1992, we dumped the primitive IBM computers we used to produce our WHO’S MAILING WHAT! newsletter and got Macs. We liked the user-friendly software and the graphics.
One of the software bundles I bought was a contact management and calendar system by Now Software out of Portland, Ore. It was (and is) simply terrific:
- It’s easy to enter new names and addresses into the system—and equally easy to delete the deceased.
- Avery labels (or Staples generic labels) work just fine. So do #10 envelopes.
- Data can be sliced and diced all sorts of ways.
- The calendar is easy to use with notes and banners and colors and icons.
- You can enter a phone number any old, sloppy way and it automatically corrects—e.g., 2156279105 automatically changes to (215) 627-9107.
- It's easy to change fonts and sizes on labels and envelopes to match the font being used in a letter, making them look personally typed.
The only disadvantage is that it has no places to enter e-mail addresses, cell phone numbers or URLs, which weren't widely used when we bought the software. I work around the problem by entering these listings elsewhere in the system.
Every once in a while I used to contact the Now people with a question, and they were quick to respond. At one point I ordered a newer version and had no problems installing it. Good folks.
Curiously, Now Software never contacted me. As a marketer, it was inconceivable to me that Now didn't keep in touch with its customers. I loved this system. I was prepared to be a customer for life and would have been happy to buy other stuff from it.