Company: Adblade, a Somerville, NJ-headquartered premium-only ad network and subsidiary of digital media technology firm Adiant.
Product/Service: Adblade Retargeting, a self-service customer retargeting tool
What It Does: Adblade Retargeting reengages e-commerce site visitors by remembering individuals as well as the products or services they previously viewed. Then the solution displays targeted ads on premium websites, reminding the potential customers of products or services they had showed interest in. Adblade uses the Newsbullet ad format—which has shown to have a higher conversion rate than standard ads—across a universe of 190 million monthly unique users.