Automating Mail Campaigns
IWCO Direct, a Chanhassan, Minn.-based provider of integrated direct mail production services and marketing solutions, recently introduced AMP, which stands for automated marketing program. Built to address marketers’ growing demand for trigger mailings and response management services, AMP is an extension of IWCO’s existing solutions that power year-end summary programs and loyalty mailing platforms. Some of the types of campaigns that AMP will drive include trigger mail, event marketing and loyalty programs.
Faster Data Cleanup
Wesley Chapel, Fla.-based DataMentors, a data quality and management solutions company, has launched NetEffect, an Internet-based, real-time transactional cleansing and matching solution. Users can access the solution via an Internet browser or installed thin-client, allowing them to speed up the cleansing and matching of individual records. NetEffect offers pattern-based matching methodologies to handle difficult-to-match data elements, such as misspelled names, addresses, e-mail addresses and phone numbers. The solution also can be tailored to customer specifications.
Tracking Your Mail
Mailing software and services firm BCC Software, located in Rochester, N.Y., now offers Track N Trace, a mail-
delivery monitoring service that allows users to track facility-to-facility progress of their mail campaigns throughout the postal delivery process. Using the USPS’ Intelligent Mail barcode, Track N Trace operates within BCC Software’s Mail Manager 2010 product, tagging mail pieces with a unique ID number stored in the IM barcode. USPS employees scan the ID codes when mail pieces move from one processing facility to another.
BCC Software retrieves scan data from the USPS several times per day, allowing Track N Trace users to pull mail delivery reports at their convenience.