Target’s Data Breach and Its Weasel CEO
Ten percent discount—with a bunch of disclaimers—was an insulting offer. This is especially true when four days later—post Christmas—everything in the store was on sale at up to 50 percent off.
Instead, Target should have shown the world it really, really cared and immediately offered 50 percent off everything.
This would have gotten people back into the store and used to shopping at Target, even in a crisis.
CEO Gregg Steinhafel's Ultimate Insult
In Target's open letter of apology in 50 U.S. newspapers, Steinhafel's message was as insulting as his 10 percent discount offer:
In the days ahead, Target will announce a coalition to help educate the public on the dangers of consumer scams.
Yeah, 140 million Americans need to be educated because we're all so incompetent and stupid.
This whole mess was clearly our fault.
Takeaways to Consider
- This is a catastrophe, putting one-third the population of the United States at severe inconvenience and serious risk.
- Offering a 10 percent discount—with a series of disclaimers—is insulting.
- Doubly insulting when Target offered up to 50 percent off everything in the store just four days later.
- Triply insulting by offering to educate the stupid masses on the dangers of consumer scams when the Target organization was the enabler.
- This is akin to New York Yankee superstar Alex Rodriguez suing major league baseball for suspending him after playing for years hyped on performance-enhancing steroids and hormones.
- My advice to all CEOs of bush league, cheapsy-weepsy organizations who dump excrement all over themselves and millions of their loyal customers: Hire a world class P.R. firm and do what they say.
- Target stores do not deserve to be in business and a consumer is nuts to use a charge card there.
P.S. Update on Jan. 21's Imagine! Asking for $10MM-plus to start a Dweebsite!
Just in: Ezra Klein has found a home.