Target’s Data Breach and Its Weasel CEO
• Dec. 27, 2013: Oops, They Got the PINs
Hackers who stole data for up to 40 million credit cards and debit cards used in Target stores removed encrypted data with personal identification numbers—but the theft isn't expected to compromise card holder accounts—the retail giant said Friday.
• Jan. 10, 2014: Golly Gee, It's More Like 110 Million
[Target] disclosed that as many as 70 million customers may have had their names, phone numbers and home and email addresses stolen in the breach. The Minneapolis retailer, which made the announcement early Friday, said those 70 million people are separate from the roughly 40 million credit and debit cards it previously said had been compromised.
• Jan. 13, 2014: Full-Page Apology From the CEO
Target Corp. is running a full-page advertisement in more than 50 major newspapers across the country, apologizing for a recent security breach that affected as many as 110 million customers. The ad appeared Monday morning in The Wall Street Journal, New York Times, Washington Post and USA Today. It's also appearing in local papers in the top 50 U.S. markets either Monday or Tuesday, depending on those papers' schedules for ad submissions, Target spokeswoman Molly Snyder said.
The Response: A Series of Insults
When a breach of 40 million accounts is discovered, here's NOT what you offer:
"So at Target we get a 10 percent discount if you're a team member, and we want to extend that team member discount to all of the guests that come and shop with us this weekend as a small way to just say thank you for being a great guest at Target."
The discount is available Dec. 21-22, but some restrictions do apply:
"Valid in store only. Limit one offer per guest to be used in a single transaction. Void if prohibited by law. Not valid in Canada. No cash value."