In 2015, Target Marketing readers were most interested in copywriting and content marketing — by far. Coming in a distant second were the concepts of mobile marketing and search, but the most popular articles concerned the latest developments in direct mail and postal services.
Email, social media marketing and personalization also got attention, according to Google Analytics, but the surprise was how many older articles about market segments really resonated with readers. No. 4 on the articles getting hits in 2015, but not published during the year, was “Market Focus: Baby Boomers.” It definitely was a #tbt. Former Editor-in-Chief Hallie Mummert wrote the piece in 2004.
However, the biggest shocker was not seeing bylines from someone synonymous with direct marketing — Denny Hatch, who retired from writing bylines for Target Marketing in late August. Target Marketing readers know him so well that when his articles ran, they were the often the e-newsletter’s subject line because fans would click through no matter what the words were after “Denny Hatch.”
Here are Target Marketing’s biggest hits that were published in 2015:
- Red Bull on Content Marketing
- How Much Should You Spend on Google AdWords?
- Top 5 Trend Predictions for Mobile Advertising in 2015
- Top 50 Mailers and Emailers of 2015
- Best Times to Post on Social
- USPS Goes Digital With Daily ‘Real Mail Notification’
- Headline Words That Work
- 2% USPS Rate Hike Approved
- Postage Up 2% on April 26
- Email Design 101
- Death by Subject Line
- 48 Copy Starters for Letter and Email Openers
- 10 Email Design Best Practices for a Mobile World
- Is Your Contest Illegal? 33 Important Legal Considerations for Contests and Sweepstakes
- Market Focus: Baby Boomers
- Mobile & Web: Kicking App
- Marketing to Teens
- Market Focus: Beauty Product Buyers
- Catalog and Direct Selling: Measure Your Success
- Cover Story: The Top 50 Mailers
- When Personalization Goes Too Far
Marketers, what articles resonated with you last year?
Please respond in the comments section below.
Related story: 2014’s Most-Read Online Articles