Target Marketing’s Direct Marketing Glossary
Web Press: A high speed printing press that prints on both sides of a continuous roll of paper rather than individual sheets.
Whitelist: An advance-authorized list of e-mail addresses, held by an ISP, subscriber or other e-mail service provider, which allows e-mail to be delivered regardless of spam filters.
Winback: The process of persuading a lapsed customer to buy again.
Workforce Management Software: Also known as agent management software, these solutions help contact center managers devise workforce schedules.
World Wide Web: A system of Internet servers comprised of HTML documents and graphics that can link to one another. Not all Internet servers are part of the World Wide Web.