Target Marketing’s Direct Marketing Glossary
PII: Abbreviation for personally identifiable information.
PLANET Code: A barcode that will allow mailers to track a mail piece, or an entire mail campaign, throughout the U.S.P.S. delivery system.
PMS Color: Pantone Matching System, a proprietary color system for choosing and matching specific spot colors.
Poly Bag: An outside mailing envelope made of polyethylene instead of paper.
Pop-under: A window that appears under the browser window.
Pop-up: A window that pops-up over the browser window.
Postage-paid Reply Service: A service allowing mailers to use a lettershop’s postage-paid permit and have the business-reply mail sent there instead of opening their own account with the USPS.
Predictive Dialing: The automatic dialing by a computer of telephone numbers on a preselected list. The system can, with great accuracy, discern an answering machine from a human voice and will instantly connect a respondent to a CSR. If there is no answer or a busy signal, the computer will know to redial later.
Premium: A free gift offered to a prospect to induce a greater response to the main product or service that is being sold. A premium need not bear any relationship to the product being offered.
Prepress: The various printing related services, performed before ink is actually put on the printing press (i.e. stripping, scanning, color separating, etc.)
Presorted Mail: A form of mail preparation, required to bypass certain postal operations, in which the mailer groups pieces in a mailing by ZIP Code or by carrier route or carrier walk sequence (or other USPS-recommended separation).
Press Proof: A test printing of a subject prior to the final production run.
Private Branch Exchange (PBX): A phone system at a site that handles both incoming and outgoing calls.
Product Fulfillment-the storage and shipping of samples and merchandise.
Prospect: A list of contacts who have been identified and/or qualified as being a potential customer.