Target Marketing’s Direct Marketing Glossary
Mail Monitoring: Mailers track their mail in order to verify content within the direct mail package and to determine the length of delivery time.
Mail Preference Service (DMA MPS): The Direct Marketing Association (DMA) offers a service for individuals who want their names removed from mailings lists so they will stop receiving direct mail.
Match Color: A custom-blended ink that matches a specified color exactly.
Match Print: A high quality proofing system proprietary to 3M.
Matte Coated: A non-glossy coating on paper, generally used to refer to papers having little or no gloss.
Media: Any form of communication that reaches the general public and carries advertising. Direct response media would include: space advertising, direct mail, TV, radio, take-ones, card decks, package inserts, cooperative efforts, on-line shopping services.
Merge-purge: The process of combining two or more lists into one while, at the same time, identifying and removing any duplicates.
Monitoring: Listening to agents’ calls or reading their e-mail contacts with customers. Done in order to maintain or improve agents’ performance quality.
MSP: Abbreviation for Mail Service Provider, such as Hotmail or Yahoo!
National Change of Address (NCOA): A service provided by the U.S. Postal Service, through licensed computer service bureaus, that enables mailers to make any necessary address corrections prior to their mailing being dropped. The mailer provides a magnetic tape that is run against the NCOA bank and then is returned to the mailer with all the corrections made.
Netcheque: Registered users may write checks to other registered users through e-mail or other network protocols. When the check is deposited, it authorizes the transfer of funds from the issuer’s account to the receiver’s account.
Net Names: The number of names remaining after a merge-purge eliminates all duplicates.
Network: Two or more computer systems that are linked together.
Nixie: A mailing piece returned by the Postal Service because of an inaccurate or undeliverable name and address.