Target Marketing’s 2017 by the Numbers
Well marketers, 2017 is drawing to a close, and because most people take the end of the year to reflect upon the previous months, the Target Marketing editorial team decided to do the same thing.
Let's begin with some website stats, because everyone knows stats are delicious.
An improvement, perhaps? Well for our Sass in Residence — Melissa Ward — her reasoning was simple: Almost everything is a stunt with KFC ... a very clever, and often well-thought out stunt. If we kept up coverage on them, we'd have to call ourselves Target KFC Marketing.
Including the video below, in which Melissa is horrified by Halo Top's off-brand and dystopian commercial, shot by YouTuber Mike Diva. But hey, how can you get through discussing bad or ridiculous marketing without some rough language?
We are so sorry! But ... in the interest of innovation, technology rules everything around marketing. And for 2017, Senior Editor Heather Fletcher spoke with a number of thought leaders to find out what they felt were some of the most important marketing technologies today.
Brands Mentioned in Target Marketing's Top 10 Stories
One of our goals is to provide marketers with a wide breadth of marketing content, showcasing best practices from industry experts, insightful brand case studies, trend analysis ... you name it, we're aiming to cover it. And this year, we noticed some major brands were present in out top stories of 2017. Those brands are:
What will 2018 bring? Stick around with us to find out!