Target Marketing & NAPCO Media Launch BRAND United Summit to Empower Brands in Era of Omnichannel CX
Target Marketing and NAPCO Media are thrilled to announce the launch of the BRAND United Summit, an elite event designed for visionary marketers determined to maximize return on marketing investments and execute unified omnichannel marketing strategies. The maiden voyage of the BRAND United Summit will take place from Oct. 23 to 25 at the Kay Bailey Hutchison Convention Center in Dallas.
As a leading source of strategic marketing insight, Target Marketing recognizes that brand marketers today are facing increasingly complex challenges. The requirement to produce connected, 360-degree customer experiences with measurable results calls for brands to reevaluate nearly every aspect of their marketing organizations. And what it will take to succeed is an extraordinary alignment of brand messaging, creative, marketing channels, management principles, data and technology.
“Every day, CMOs and other marketing execs across the spectrum of vertical markets are being tasked with and judged upon performance,” says Chris Lyons, president and CRO of Target Marketing and BRAND United. “With new technologies and ever-expanding and intertwined metrics, the marketing executive’s role has never been as complex or expectations so high. Helping marketers deliver results in this environment is what this event is all about.”
BRAND United Conference Chair and Chief Strategy Advisor of the Content Marketing Institute Robert Rose echoes the sentiments about the behemoth task marketers are facing. “Creating brand rich, content-driven experiences is the mandate of today’s modern marketer. The key is that it takes a special mix of media, data, technology and creativity in order to pull off the creation and management of these experiences, at-scale. This event is just exactly the right blend of both inspiration and practical information that marketers need to jump-start their efforts.”
The BRAND United Summit is designed to arm attendees with the strategic and actionable insight needed to develop a unified marketing strategy. To do this, we’ll focus on a few crucial areas where marketing transformation is occurring:
- Customer Experiences — How leading brands produce compelling and consistent omnichannel customer experiences
- Data + Technology — How marketers are using data and technology to propel a range of objectives.
- The Media World — How disruptions and innovations in the media space, from social media upheaval to growing formats like podcasts, video and voice assistants, are reshaping marketing strategy and media spending.
- Leading Change — How visionary marketers are leading the many facets of digital transformation at their organizations.
The BRAND United Experience
Based on our battle-tested experience hosting industry-leading events (media, retail and printing, to name a few), and from working with key stakeholders in the market, we’ve designed an experience that we know will help marketers. The summit will combine best-in-class educational sessions and inspirational speakers with unparalleled networking opportunities in a uniquely accessible and collaborative environment.
BRAND United will be obsessively focused on providing actionable information through a combination of keynotes, case studies, panels and peer exchange sessions, so that attendees come away with an understanding of “how” to evolve their strategies. Check out the working agenda here.
The summit will feature some of the marketing world’s most renowned experts and innovative marketers from well-respected brands. Attendees will soak up knowledge and know-how from organizations such as Campbell Soup Company, The Venetian Resort & Casino, The Kraft Heinz Company, Chase Business, Citrix, CabinetM, Flock Associates and more. See the growing speaker lineup for the summit here. (Interested in speaking? Submit your pitch.)
Peer-to-Peer Learning + Networking
We’ll provide ample opportunities for attendees to connect and learn from one another, and build relationships that will boost their professional aspirations.
BRAND United places an emphasis on peer-to-peer engagement and knowledge-sharing, says BRAND United Brand Director Matt Steinmetz. “Our advisory board of seasoned marketing leaders brings a proven track record of success to the program, which will prioritize powerful case studies and practical guidance. And with more than 30 sessions and three breakout tracks, attendees can expect to expand their network and to meet with and learn from hundreds of other marketing leaders facing many of the same challenges and opportunities.”
Introducing The BRAND United Advisory Board
Target Marketing has enlisted the help of an esteemed group of 30-plus senior-level marketers from a range of key markets and varying enterprise sizes to help craft BRAND United as the premier event to aid industry professionals in navigating the waters of marketing disruption. We are fortunate to have the support of these industry leaders who will bring their hard-earned wisdom and experience leading change at organizations like MGM, Twitter, GE Healthcare, AmEx, Dollar Shave Club, United Way, United Airlines, Mondolez International, the American Medical Association and more. Meet our advisory board here.
“I am really looking forward to the Brand United Summit.,” says advisory board member and Chase Business CMO Brent Reinhard. “It’s a great opportunity for marketers from different disciplines to come together and learn ways to tackle the challenges we all face.”
Advisory board member and DRUM Agency CEO George Widemann sees the summit as an instrumental opportunity for marketers to learn from one another and have elevated conversations on the most pressing issues. "The big drive these days, after 40 years of silo specialization and over 7,000 martech platforms, is to connect the dots. Google found that 89 percent of leading marketers are using what they call a 'strategic metric,' like CLV, to optimize their spend across the journey. At BRAND United, we can hear the latest of what CMOs are doing on this important front."
Ultimately, BRAND United is for marketers who want to be innovative, lead change and question the status quo in order to be more successful. We hope you’ll join us.
Go to summit.brandunited.com to learn more and register to attend.
Denis Wilson was previously content director for Target Marketing, Publishing Executive, and Book Business, as well as the FUSE Media and BRAND United summits. In this role, he analyzed and reported on the fundamental changes affecting the media and marketing industries and aimed to serve content-driven businesses with practical and strategic insight. As a writer, Denis’ work has been published by Fast Company, Rolling Stone, Fortune, and The New York Times.