Make Marketing Globalization a Priority
2. Don't launch first and translate later. A typical approach to marketing localization is a staggered rollout of translations over time, focusing first on the headquarter market, with the intent of rolling out campaigns and content to international markets later. The longer it takes to deliver your content to your target markets, the more competing messages your salesforce will have to position against, and the longer it will take to capture market share and revenue in those markets.
3. Create world-ready content. By thinking globally during the planning and strategy phase, you can take advantage of a new breed of marketing technology to help you create world-ready content at the forefront. (I'm sure you've seen the many, many options available in the recent marketing technology landscape!) Today, marketers can create and deliver multichannel digital campaigns that are customized to their audiences —taking into account the their preferred delivery method, interests, stage in the buying process and location. The best way to engage consumers is with localized marketing that speaks their language.
By making marketing globalization a priority and incorporating the localization of content into your global strategy from the get-go, you'll be way ahead of the game. It will ensure you produce assets that will have the greatest worldwide impact, reduce the time and money spent on translation projects by creating global economies of scale, deliver consistent branding and messaging while addressing local needs and, most importantly, capture global market share and revenue faster.
Given the massive market opportunities across the globe, it's more important than ever to have a foolproof strategy for delivering content to global audiences at scale.