Takeaways From Wednesday’s Interview With Linda A. Woolley, DMA’s Acting President and CEO
Woolley, whose title on last Tuesday was executive vice president of Washington Operations, made it clear immediately that she's not stepping into Larry Kimmel's shoes. First of all, the former DMA leader wore men's shoes and she wants to wear her own to walk in as perhaps DMA's first female president and CEO.
(An individual named "Jane Bell" was DMA's first president—from 1946 to 1948, when the position was known as "executive or managing director." No one contacted at the organization knows more about Bell's tenure. Previous women breaking ground in leadership positions at DMA include C. Rose Harper, the first board chairwoman, and Sue White, an executive vice president and chief operating officer.)
"I've mostly thought in terms of, 'What do I think the high priorities are for the association?'" Woolley says. "One of the things that is a little different about me, being with the organization vs. somebody who's just coming in from the outside, is I've really had a chance to think about this for a while. …
"The things that are high priority for me, going forward, are really looking very carefully at our programming and, obviously, the big thing that's coming up … in October is our annual meeting and really looking at how all the programming that we do fits with who our membership is and who we want to attract as members. And, to be honest, that's what I did a lot of in Washington."
Woolley has headed DMA's D.C. office and advocacy programs since she arrived in 2008. She is perhaps best known for her testimony before the Federal Trade Commission regarding behavioral targeting and for bringing DMA in as a founding member of the Digital Advertising Alliance.