How Friendly Is Your SEM?
2. When using Flash, Java or AJAX, optimize search by?
Answer: b) providing text descriptions for all rich media
To effectively design pages that use interactive and rich media elements, always include text content that search engine spiders can find and understand. Odden says, "None of these types of code are bad for SEO per se; it is the absence of text and crawlable links that makes it difficult for search engines to find content and understand what it means for ranking."
3. The key to optimizing images for search is?
Answer: c) use JPEG images for content you want included in image search
When tagging and optimizing image content such as photos, logos, charts and graphs, Eric Papczun, director of natural search optimization for search and affiliate marketing agency DoubleClick Performics, in Chicago, says using the JPEG format for any images you want included in image search is an essential best practice. The JPEG format is more effective because the search engines have an expectation that GIF images will be used for vector and/or line art, such as graphs and company logos. "JPEG images, on the other hand, are ordinarily used for photographs" and are more effectively picked up by the search engines, he says.