How Friendly Is Your SEM?
To help marketers develop more effective search marketing campaigns, Target Marketing delved into several areas of SEO and PPC search to identify best practices that can make the difference between throwing money out the window and sending more of it to your bottom line. Take the quiz, and see if you and our SEM experts are on the same results page when it comes to running successful search campaigns.
1. Title tags should always?
a) be 35 to 45 characters, including spaces
b) include keywords in both the page title and page description
c) be unique for each page, including key phrases and branding information
d) be the same on every page
2. When using Flash, Java or AJAX, optimize search by?
a) creating your navigation and content within Flash or AJAX
b) providing text descriptions for all rich media
d) putting as much rich media on each page as possible
3. The key to optimizing images for search is?
a) lead with the tertiary keyword whenever possible
b) use GIF images for content you wanted included in image search
c) use JPEG images for content you wanted included in image search
d) use the same title tags for each image
4. How often should marketers review the performance of their PPC campaigns?
a) once a month
b) two or three times a week
c) once a day
d) once an hour
5. The biggest mistake in managing keywords is?
a) bidding on too many terms
b) bidding on too few terms
c) focusing too heavily on long-tail terms
d) not breaking keywords into smaller groups
6. When looking for time-related patterns in search traffic, focus on?
a) time of the day
b) day of the week
c) both a and b
d) week of the month