Take Flight With Business Travelers
By Melissa Sepos
Life on the road can be lonely. The more than 34 million tired and weary American business travelers are looking for convenience, added-value and premiums to make their more than 200 million trips worth the hassle.
According to Business and Convention Travelers 2001 edition, corporate travel comprises 22 percent of total U.S. domestic flights. Of that:
<About half of all business trips are taken for general business purposes, such as meetings, presentations and consulting. Of that number, 13 percent are taken for the primary purpose of attending a convention or seminar.
<About one-third of business trips include air transportation.
<Among overnight business trips, 85 percent include a stay at a hotel, motel or bed and breakfast.
<And 18 percent include multiple adults from the same household; 7 percent include children.
Business travelers tend to be mid-level managers, salespeople or marketing professionals. CEOs and other high-level executives don't travel as much as the middle echelon, but they certainly hold a place in the market.
Overall, more men travel for business than women (by nearly a 3-1 ratio, as witnessed by the many lists available). One exception to the gender rule: lists of marketing professionals, a female-dominated profession. And some e-mail lists have a higher number of women subscribers than men.
Magazines and newspapers, such as Selling Power and National Law Journal are geared toward top executives, says Jim Scova, sales manager at XactMail Network, a permission-based e-mail network and a division of VentureDirect Worldwide.
Datacards for these publications show subscribers to be among the highest earners in the business traveler segment. They have large amounts of discretionary income, and tend also to have families—unlike most of the actives on other lists. These readers typically are good targets for publications, catalogs, financial services, software, seminars and conferences.