Sylvan Learning's Sara Costello on On-Demand Marketing Systems
We don't have full systems in place to be able to measure distinct conversion rates, things along those lines. But we believe, based on repeat usage and increased usage, that franchisees are seeing strong business results.
One of the benefits we've seen is that to move to this and have a positive acceptance in our system gives us even further bigger picture ideas where we can transform even more over the next 24 months, taking advantage of this on-demand capability. So we're moving in that direction as well.