Survival Strategies for Small Direct Marketers, Part 2 (1,269)
Lois Boyle is president of J. Schmid & Associates, Shawnee Mission, KS. You can reach her by e-mail at firstname.lastname@example.org.
Steve Trollinger is senior vice president of client marketing of J. Schmid & Associates. He can be reached at (913) 236-8988, or email@example.com.