Restaurant, gym and indie coffee shop marketers may not normally think of a summer air travel boom as a possible benefit for their businesses, but it may be so for them and other non-travel-category marketers. A "record" 222 million air passengers will travel between June 1 and Aug. 31, the Associated Press reports on Monday. Whether they're traveling for vacation or business purposes, more than hotel owners and car rental agencies may see some gains. This post will cover a few examples, as well as suggestions for how to find the travelers and market to them.
A few examples include:
- Vacationers. Google says searches for restaurant, breakfast and coffee locations "near me" shoot up in popularity during traditional vacation times, such as Christmas and the New Year. Consumers are also less brand-loyal during vacations, according to Google. Vacationers may also want access to some services they normally use at home — such as gyms, physicians, vets, tailors, jewelers, etc. [Editor's note: As an example, I looked for a gym during one vacation. I wanted one that wouldn't require a monthly membership while we stayed at a condo and I failed. That ended up not mattering, though, when I needed emergency vet services for my dog, Louie. We found an excellent facility, but very far away from the condo.]
- Business Travelers. Many hotels will house the basics, but here are a few outliers they'll need: Barber shops, salons, dry cleaners, tailors, notary publics, coffee shops, attorneys, doctors and pharmacies, according to Travelconsumer.com.
Here's how SocialMediaToday suggests marketers find the travelers in its May 8 post, "5 Ways to Target Travelers with Facebook Marketing," and Facebook in "Learn How to Get Your Ads in Front of the Right People":