Study Says Marketers Must Repair Poor Reputations to Reach the Inbox
The study found that senders with better reputation tend to have cleaner lists. Senders and servers with good reputations are also way more likely to pass checks for domain keys identified mail (DKIM) than servers and senders with bad reputations. The study found that IPs with a sender score of 90-100 are 42 percent more likely to pass DKIM vs. IPs with sender scores of 70 to 79. Authentication is extremely important in protecting a company brand from phishing, therefore the right implementation of authentication protocols needs to be top priority for email marketers.