Studies Show Direct Mail Healthier than Expected
More importantly, who gets the response??
Here non-federal government garners the best percentage, as 19 percent of household prospects "will respond" to such mail. Merchants rank second at a healthy 15.6 percent. Social, charitable or political is about half that, at 8.8 percent. Services got 5.6 percent. Financial services was again at the bottom, at 3.7 percent.