Striking the Right Balance With Email Content
The intention isn't to question many widely recognized best practices such as including secondary content and a recovery zone to highlight optional paths for engagement. The focus here is to make sure you have the right content and the right amount.
As email marketing continues to evolve, your email campaigns may be exceeding the content tolerance of your recipients. It's essential to find out what's the ideal amount of content based on available data in order to improve efficiency and effectiveness. Not only will you enhance the user experience and improve your metrics, but any chance to cut time and unnecessary creative and production costs should not be passed up.