Streamline Site Navigation for Holiday Traffic, Part 1
Consider the needs of mobile users. Navigating on small screens is particularly tricky. Varying network speeds make navigating among big images and highly designed websites a real headache. Keep these limitations in mind when developing your mobile website. For instance, you may need to present refinements in different ways, such as a drop-down menu that gives users full refinement capability while saving screen space. You can also add a search box to the bottom of the page so mobile users can continue searching without having to scroll up to the top.
Solicit feedback. Depending on the type of products and content you offer, your visitors may prefer to navigate a website by category, brand, date or section/department. Gaining feedback is essential to improving navigation. You can use pop-up boxes to ask for feedback, put a link on a category page to ask visitors if they found what they were looking for or send an email once a customer has made a purchase.
In part two of this navigation tips overview coming next week, I’ll share more ways to display refinements and improve navigation design.