Streamline Concert, Event Check-in
Everyone’s favorite part of going to a highly anticipated concert or event is obviously waiting in line to get in! Just kidding, it’s the worst. Yet, just because check-in is a compulsory part of going to an event doesn’t mean it can’t also be a smooth-sailing, enjoyable experience.
Marketers care about event check-ins because the customer data captured allows them to continue marketing efforts, including loyalty programs, promotions and more.
How you choose to process admission largely depends on the number of attendees you have coming to your event. If it’s just a small amount of people — say, less than 30 — check-in might be as simple as grabbing a pen and a clipboard to confirm names and arrivals on your list.
If your event is of a sizable nature, then there are some handy-dandy shortcuts you can take to ensure that the entry process is clear for everyone involved. Here’s how:
1. There’s an App for That. Many ticketing companies have an app that manages check-in and onsite sales. This is convenient because new ticket sales appear on the list in real time, instead of having to reprint updated lists. Use the app’s search box to find any name and you’ll have no ambiguity about how many people showed up — it’s all right there in the app. This makes for great reporting and follow-up after the event, too.
2. Scan It! If you have a large-scale event, scanning tickets is faster than checking names. Those tickets can be printed barcodes or scanned from a ticketholder’s smartphone. Anyone can set up a regular iPhone, Android device or even an IPod Touch to scan tickets via the same ticketing app. To set the stage for the most successful scanning process, hold the device at arm’s length and make sure there’s ample lighting on the barcode.
Related story: Warner Music Rocks Fans Directly at SXSW