Generate Loyal Customers and Sales via Social Media
And contrary to conventional wisdom, which says that retailers shouldn't promote via social media, 49 percent of respondents to ForeSee's study said the main reason they interact with brands through social media sites is to learn about sales and special offers, the highest of any response. Based on these figures, Ertell recommended retailers give consumers special offers and deals via social media.
Digging deeper into this notion, Ertell noted that consumers who interact with retailers via social networks are 9 percent more likely to buy online than consumers who don't, and 18 percent more likely to buy offline. “Interaction with a social network is about the entire brand, especially for multichannel retailers, and not just an online technique or tactic,” said Ertell.