There's a second part to this: the reusable envelope symbol that we want to incorporate. It helps the marketer, the end user and the consumer identify it as a reusable envelope, and with that identifier, there's actual things happening: Carbon is being reduced, energy is being reduced, paper usage is being reduced. That symbolic indicia sends that message and is recognizable for both the postal operations people as well as the consumers. It says, "By using a reusable envelope, you take a million of these reply envelopes out of the mailstream, reducing 249 million BTUs of energy."
Boldt: Does it make reusable envelopes even easier to use as well as less costly?
DeLaVergne: Yes, you don't have to obscure the return postage; you can do outgoing and return in one. In the former incarnation of the reusable envelope, you had to obscure one or the other of the postage. You can actually put both of them on the face of the envelope-basically reducing the extra flap, or the folding or whatever was required before.
Boldt: You took the company off-line for a couple of years while redesigning the reusable envelopes, right?
DeLaVergne: We were actually mailing envelopes, but they weren't compliant with the USPS' Domestic Mail Manual. So we basically had to redesign, essentially turning it upside down and made a few changes with how the tear strips came off and pretty much solved the problem. Then we had a legal envelope. It was the #10 size that we wanted to use for statements, as everyone was using inserts, and basically needed to design a window envelope and remove barcodes.
Boldt: Has the speed of your company's growth surprised you?
DeLaVergne: [I am] not surprised. With the kind of raised consciousness of the world about the state of the environment, it's logical that new products are going to be sought and replace old methods of doing things. As the world becomes more aware, with people realizing that the air is getting worse, the water is getting worse, we can't keep this up-when that awakening happens, and it's happening with climate change, people are going to seek products that do good things and reduce our impact.