Denny's Zinger: STOP! PAY TROLL!
Many years ago I met a vanity 800-number troll—a guy who bought specific 800 numbers like 1-800-BERMUDA, 1-800-GERMANY, 1-800 BRITAIN.
His object: to sell the numbers to the respective tourist offices for a huge profit.
My first encounter with a patent troll was a 1998 Interview with Jay Walker, founder of Priceline.com. A full description of Jay's business model is found in Joe Mullin's story for PaidContent.org: "Jay Walker Goes Nuclear: Priceline Founder Sues More Than 100 Companies."
According to Joe Mullin, patent trolls cost the economy $29 billion a year, with the average cost per troll lawsuit somewhere between $1.33 million to $7.27 million.
With the boiling brouhaha over newsmen enhancing their credentials (e.g., NBC's Brian Williams and Bill O'Reilly of Fox News) I decided to look at creating a website.
The domain I had in mind: PantsOnFire.com.
I entered www.PantsOnfire.com. On my computer screen appeared the first image you see in the media player.
Across the top of the page was a notice that this domain is for sale. I clicked for more information and received the price. You'll see it in the second image on the media player: $24,500.00.
I discovered www.YourPantsAreOnFire.com was available via Network Solutions. Seven minutes later I owned it for one year.
My cost: $34.95.
Takeaways to Consider
- If someone beat you out for a domain idea, don't pony up $24,500. Just use a variant.
- You are not confined to ".com." Go to www.domainregister.com and you'll find a slew of other options.
Denny Hatch's new book is WRITE EVERYTHING RIGHT!
"Reading it with delight and admiration at its scope and relevance. I think your observation about the best line ... "seek medical advice" ... is absolutely hilarious and spot on." —Stan Fineman
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