6 Ways to Stop Mail Anonymous-ness!
For example, say an insurance company wants to target homeowners in a specific neighborhood to advertise exactly how much money they could be saving over their current provider. They don't have to buy several campaigns to get this message across, the same design can produce a multitude of different postcards, all with personalized information specific to each recipient ...
See the examples n the media player in the upper right, The campaign's variable components are marked by the yellow tags. The VDP software pulls the prospect's name and information and prints it automatically. Brilliant? Way!
Relevance is the name of the game with marketing. The more relevant you can make your advertisement to your prospects, the more likely they are to read it and respond. That is exactly what personalization does for your mailing: It makes every single postcard more relevant than it would have been before.
So if you're already a direct mail believer (I hope you are!), why not give the options above a try and see what they can do for your results? If you are still not on board with direct mail, my advice is to give it a shot (as long as you don't have the wrong type of business for postcard success). Nothing convinces like money in the bank.