Should You Start a Business That Outsiders Control?
- The offer — free landscaping with no fuss, no muss — was so powerful it created a bubble and broke the bank.
- It is dangerous to create a business dependent on the policies and decisions of outsiders.
- This is akin to what happened when the solid, reliable Swiss National Bank suddenly — and with no warning — “scrapped its cap” on the Swiss Franc’s exchange against the euro in January, 2014. Overnight the euro dropped 30 percent against the Swiss Franc, whereupon currency speculators and investors took a beating.
Denny Hatch is marketing consultant, copywriter and designer. The author of four novels and seven business books, his newest is Write Everything Right!
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Denny can be reached at:
firstname.lastname@example.org • www.dennyhatch.com