St. Mary’s/Westside Food Bank Alliance’s Cucitro on Fundraising
They have to have a plan and they have to be able to adjust that plan. Last year, we had [Hurricane] Katrina and [that changed] a lot of things. You can’t work without a plan, but make it flexible enough so that if you have to change it in a moment, you can.
[From the December 2006 issue of Inside Direct Mail, a sister publication to Target Marketing magazine. To learn more about Inside Direct Mail, visit http://www.insidedirectmail.com ]