Cover Story: Sprint Saves Green
Swan says this green mail program is in the black because of a can-do attitude, despite some initial negativity—or references some made to failed attempts in the past.
"This product has proven that we're up to the challenge, with innovative and operational excellence in those areas," Swan says. "We built measurements, designed focus group criteria and customer support tools. We developed great internal and external relationships and were engaged in every aspect with our partners. … And once you can convince folks that being fearless will pay off and it'll be good for the customer, it'll be good for the environment, it'll be good for business—that triple bottom line—and the fact that it's fun and cool, it starts to change things."
Fearless, huh? Maybe Sprint and Swan aren't done pushing the envelope.