As winter winds down, Scotts, a leading lawn care product and service provider springs into action with a short but effective email that promotes its new app to its customer list.
Mailer Name: Scotts
Date Mailed: March 16, 2015
It’s the perfect time to do so. As the subject line puts it, “When Spring Arrives, You'll Definitely Need This.” Loyal customers will be intrigued, if not a little worried, by this teaser, to open up the email and see what “this” is.
The first panel is a header image of a healthy patch of grass, topped by the usual Scotts navigation bar. There’s a small explanation about the My Lawn app; it provides “smart recommendations that are custom created just for you.” A “LEARN MORE” button leads to a landing page with additional information.
For customer who need a bit more convincing, the second block includes two links that click through to a You Tube video that demonstrates the app.
For a loyal customer, a subject line that creates curiosity gets them into the email. If possible, include links to the website for more details on the benefits of the product, as well as video.