Spin a Yarn
Start a Speech With a Relevant Story
I always do. Dale Carnegie taught me that years ago, and it still works. The audience gets involved right off the bat.
Last week I gave a speech in Ft. Lauderdale for the DM Summit. I met some interesting people, including a woman who told me she was working in New York (like we used to) and wanted to move to South Florida. She also mentioned she’d been a marketer at Scholastic. We chatted for a short time, and when she called for an interview, I immediately remembered her, especially a story she told me about Scholastic.
Other people sent resumes and cover notes, but this lady was memorable, and she recently came in for an interview.
Maybe the stories of our lives help us find things we have in common. I’m not sure, but I do know you might want to try them. It’s also an opportunity to do something new and creative. And, it can make you sound current if you talk about the time of year, a recent event, or something that happened a few months ago.
Stories are irresistible. They’re why people hang around the coffee maker. They’re talking about real life happenings that interest us all.
I want to hear your story, the story of your company, your product or service. Why is it great? Who thought of the big idea—any interesting, big idea? How do people use it? What does your teenage daughter say about it?
Let me know. And, go forth and engage your prospects and customers in new and creative story telling. Send some to me, and you might win a prize like a signed copy of one of the books I’ve written, or a T-shirt from Miami.
Lois Geller is president of Mason & Geller Direct, a direct marketing agency in Hollywood, Fla. You can reach her at email@example.com