Special Note (and Offer) from Ethan Boldt
Hi IDMers! Okay, I'm cribbing from that awful IBM ad, and can promise you that I won't be calling you an "IDMer" again — not because I'm worried about annoying you but, rather, because this is our LAST ISSUE of Inside Direct Mail Weekly.
Beginning on May 2, we're going to roll your subscription over to the new Who's Mailing What! Report (be sure to add firstname.lastname@example.org to your safe-sender list). This enewsletter will still cover direct mail in the same incisive way you've come to expect, including best practices and case studies, but will go further ... into email marketing, multichannel trends, social media messaging, and much more.
Your new enewsletter is tied to the new Who's Mailing What! — the most complete library of direct mail and email in the world that relaunched on April 12. Formerly, the Who's Mailing What! Archive covered only direct mail campaigns, and we had a separate online database of email marketing called the Email Campaign Archive. Now — after months of work involving publishers, editors, archivists, developers (!) and beta testers — we've brought these two together into a seamless, integrated database.
While the old Who's Mailing What! existed on an (ahem!) antiquated website, our new site is both state of the art and very user-friendly. Most importantly, it's the only place that allows you to dig into marketing activity across direct mail and email.
Consistent with our aim at Direct Marketing IQ to provide optimal competitive marketing intelligence, you'll be stunned by how much this new platform allows you to do. You can track marketing trends, follow your company's top competitors, glean new ideas for your next multichannel marketing campaign, and so much more. Learn more here.
Also, be sure to check out our videos about the new WMW, including the welcome video, a tour of our direct mail archive, along with a host of tutorials.
Want to join up? Right now, we have a SPECIAL OFFER for Inside Direct Mail Weekly subscribers. Normally, we charge $747 for a year membership to Who's Mailing What! Be one of the first (charter) subscribers at the discounted price of $625 — a savings of $120 under what others will pay. The Discount Code for this offer is CHARTER. Visit www.whosmailingwhat.com/signup to sign up now!
In addition to that discount, you'll also receive four bestselling reports from Direct Marketing IQ for FREE. Valued at $318, they include "Design and Formats for Boosting Direct Mail Response," "Copywriting for Boosting Direct Mail Response," "Social Media Success" and "The Ultimate Guide to Email Marketing.
Have questions or comments about the new enewsletter or the new Who's Mailing What? Email me at email@example.com
See you at Who's Mailing What! Report very soon ... and enjoy your final issue of Inside Direct Mail Weekly!
Chief Content Officer
Direct Marketing IQ
Who's Mailing What!
Customer Service: firstname.lastname@example.org