Son of Zappos.com Is Chasing Me Around Europe!
But alas, these kiddies are not schooled in Rule No. 1 of marketing: If you want a response, you must make an offer.
No offer, no response.
Period. End of argument.
Now a Zappos Clone Is Chasing Me in Europe
We arrived in Basel, Switzerland for meetings on the day my Zappos story was published on the Target Marketing website. When I logged in to my Yahoo! account, I was hit smack in the face with a collection of the ugliest, most gawd-awful gaudy shoes—men's and women's—plus women's clothes from a Zappos clone called Zalando.
Take a look at the media player at right for a sampling of the crap I have been forced to look at all week every time I go to my email.
My bet: Zappos sold Zalando the cookie that it planted in my computer. "We can't sell this guy our shoes," Zappos must have told them. "See if you can make this turkey gobble."
But again, no offer. Therefore no response.
Finally, when I got to Amsterdam the following week, a Zalando ad was on my Yahoo! page to greet me, true to form and chasing me around Europe. (See the second image in the mediaplayer to the right.).