Social Media Practices Still in Infancy, but Perhaps Not for Long
Although nearly 80 percent of respondents to a recent survey said social media is not a fully integrated component of their marketing programs, more than 67 percent plan to increase their social media advertising budgets in 2009.
The survey was conducted last month by the Marketing Executives Networking Group, an Old Saybrook, Conn.-based not-for-profit community of 2,000 executive-level marketing professionals. Among other key findings,
- 67 percent consider themselves beginners at using social media for marketing purposes; and
- more than 87 percent are not regularly measuring the ROI of their social media marketing efforts.