Social Media Marketing Rises Among Small Businesses
It should come as no surprise that social media is becoming a bigger and bigger tool in small businnesses' marketing toolboxes. A new study from Constant Contact surveyed 1,572 B-to-B and B-to-C small businesses during March and April of this year. Here are some of the results of that survey:
- 73 percent of small businesses use social media;
- 81 percent currently using social media plan on expanding their efforts in the channel this year;
- 80 percent said they increased their use of social media compared to last year;
- 95 percent of those using social media marketing said Facebook is the main platform they use, with 82 percent finding the site effective, followed by Twitter and LinkedIn; and
- 73 percent of respondents said they found YouTube and Vimeo to be the best way to communicate via video.
The study also found that while social media marketing is on the rise, it certainly isn't replacing the traditional marketing tools:
- 91 percent of small businesses still use email marketing;
- 77 percent use print marketing;
- 69 percent use online ads; and
- 53 percent use event marketing.
Of those retailers using email marketing, 83 percent said that email is the first thing they check in the morning. Seventy-two percent said they check their email six or more times a day, compared to the 13 percent and 4 percent that check Facebook and Twitter (respectively) just as frequently.
“We’ve seen our small business customers improve their results by integrating tools such as email marketing with social media marketing,” said Gail Goodman, CEO of Constant Contact, in a company press release. “Email is still the most obvious choice to make sure your message gets out, and social media puts that message in front of a wider audience. We like to say that email lights the fire, while social media fans the flames.”