Social Media Marketing in 10 Easy Steps
In just a few short years, social media marketing has gone from a fun task experienced by a few to a daily part of hundreds of millions of peoples’ lives. For marketers, having a presence on the social web and developing an audience of online brand advocates is no longer an ancillary marketing project, it’s a strategic imperative. If your brand isn’t there, a competitor will be more than happy to take your place in the social web conversation and community.
Don’t worry if your brand doesn’t already have a social web presence. There's still time to make your presence known, but every day you wait is a wasted opportunity. Follow the steps below from "30-Minute Social Media Marketing" to help jump-start your journey into the world of social media:
1. Identify your ultimate goals. What are your ultimate business and brand goals? If you don’t know where you want to go, you can’t figure out how to get there. Don’t waste time and effort by taking the wrong path.
2. Determine your brand's image, message and promise. Decide what you want your brand to stand for in consumers’ minds, then participate in activities, conversations and communities that accurately reflect that vision.
3. Find your best audience. Conduct keyword searches as if you were a potential customer of your company. Follow the links and look for social sites where your target audience already spends time. Join the conversations and start to build your network of online connections.
4. Create messages that consistently communicate your brand promise to draw your audience in. Once you find and build relationships with your target audience on the sites where they already spend time, you can then start to bring them back to your own website, blog, Facebook page, etc. It's there that you can share more of your content and deepen your relationship with them.