You can't get more current than social media and real-time communications. No, wait. You can. Companies can learn how to organize around these new opportunities in order to maximize their effectiveness, add them not only into their business practices but exploring how to weave them into the overall marketing mix through cross-channel integration.
Here to help with that is Sandy Carter, vice president for social business evangelism and sales at IBM Corporation—the keynote presenter at InterACT!, a Virtual Conference & Expo that will take place online from 10 a.m. to 5 p.m. EST on Aug. 23, 2011.
While some companies believe social media only business role is marketing and public relations, Carter points out that digging deep into the organization and applying social business practices can create competitive advantages in every department—from customer service to product development.
She offers this six-step AGENDA to transform you organization into a social media leader:
A culture eats strategy for lunch—create a digital council.
Gain a "trust plan" and a "friend plan"—they are social business musts.
Exceptional experiences engage everyone—hire a community manager.
Network processes—"Business processes are the soul of your company. To change, you must embed social into that soul."
Design for reputation and risk management—"Create your 'Brand Army'; hire a reputation manager."
Analytics is the new black.