New Arrival: Social Media Enhancements to Lyris HQ
Company: Lyris, a Web and e-mail analytics and marketing firm
Product/Service: Social media enhancements to its Lyris HQ integrated online marketing suite
What It Does: Enables marketers to leverage e-mail marketing campaigns on 10 popular social networking sites, such as Facebook, LinkedIn and MySpace. Marketers can also analyze how well social media is performing in terms of reach, interaction and ROI on social networking and originating sites.