Social Compass Launches New Product, Changes its Name
Company: HipLogiq (formerly Social Compass), a social media marketing firm
Product/Service: SocialCentiv, a social media marketing tool
What it Does: SocialCentiv is the web-based, do-it-yourself version of SocialCompass for to small to midsize businesses. The platform monitors millions of public status updates in real time. By looking at keywords within the status updates, the software targets specific needs and geographic locations. When a relevant status is found, the HipLogiq team responds to that person on behalf of a client.