Editor's Notes: Help Your Customers Help You
This is what social business really looks like. It’s not about whether you’re posting to Facebook, Twitter or LinkedIn, it’s about how you grow and leverage that engaged, interacting customer community.
When it works, you create an environment of success and positivity. And at the center of that environment is your product, the nigh inevitable choice for anyone else who wants to be part of that winning community.
When you help customers help each other, they can’t help but help you.