AccuData Launches a Cost-Effective, Automated Marketing Analytics Tool That Statistically Profiles High-Value Customers and identifies Similar Prospects
FORT MYERS, FL – May 5, 2009 – AccuData Integrated Marketing™, a leading full-service database marketing firm, today announced the launch of SnapShot™, a cost-effective, automated database marketing analytics tool for the desktop that statistically profiles a company's best customers and finds new prospects just like them.
SnapShot™ greatly simplifies the process of applying statistical rigor to database marketing by automatically culling through a company's house files, gathering customer information and matching it against AccuData's comprehensive database of U.S. businesses and consumers. After creating a customized market penetration analysis, SnapShot then provides up to 16 key demographic overlays to reveal high-value customers with common characteristics. Within minutes, marketers can then generate a highly-targeted list of prospects and purchase these leads – all directly from their desktops.
“No longer are marketing analytics a time-consuming, technical process that can only be done manually done by statisticians,” said Joshua Goff, Executive Vice President of Business Development and Marketing. “With SnapShot, companies can literally automate much of their statistical modeling and campaign planning, with a Web-based tool that can drive improvements to their response rates.”
SnapShot also enables companies to segment their existing clients to more effectively implement cross-sell, up-sell, loyalty and other customer-focused strategies. In addition, it provides significant channel selection information for marketers during the creative and offer development process.
A leader in database marketing services, AccuData Integrated MarketingTM uses a full range of data resources, powerful marketing analytics and database technology to accurately target qualified buyers and increase ROI. For nearly 20 years, AccuData’s industry experts have been dedicated to helping clients develop lead generation strategies and implement customized marketing solutions. Based in Fort Myers, Florida, AccuData delivers results to more than 5,000 clients across the printing, agency, energy/utilities, travel/hospitality, financial services, healthcare, ecommerce, energy/utility, retail and telecom industries. For more information, visit www.AccuData.com or call 800.732.3440.