SMBs Unsure How Their Customers Use Social Networking Sites
Small to medium-sized businesses (SMBs) are unsure about the impact of social networking on reaching customers, according to the results of a recent survey from RatePoint, a provider of customer reviews, testimonials and online reputation management services.
The survey revealed that 36 percent of small businesses agree that their customers spend time on social networking sites, but 27 percent are undecided on the matter and 20 percent don't believe their customers are spending time on social networks.
The August survey of more than 150 small businesses — most of which had five employees or less — revealed the following:
- 25 percent of respondents agreed that their customers want to hear from them on social networks, 36 percent disagreed and 20 percent were undecided;
- 35 percent of respondents agreed that social media is a quick way to connect with customers, 28 percent disagreed and 22 percent were undecided; and
- of the SMBs which indicated they'd be using social media as the main tactic to drive new customers to their business in the next 12 months, 70 percent said they will do so because social media is the least expensive option.