Smart Mailer Takes Advantage of USPS Postage Discount
In a recent episode of Who’s Mailing What! Confidential, Printing Impressions — one of Target Marketing’s sister brands — looks at MGI USA's direct mail sample kit campaign. MGI USA sent this kit as a lead up to drupa 2016, and took advantage of a program from the United States Postal Service called the "2016 Tactile, Sensory and Interactive Mailpiece Engagement Promotion."
If you have created or received any direct mailers that you want to share, send an email to Paul Bobnak — director of Who’s Mailing What! — or Ashley Roberts — senior production editor of Printing Impressions — and let them know!
Target Marketing will be sharing the Who’s Mailing What! Confidential regularly with our audience to provide additional direct mail perspective. And of course, be sure to visit piworld.com and whosmailingwhat.com.