Smart Calling May Be Long-Term Answer for Telemarketers (539 wd
Mary Ann Falzone, teleservices consultant and president of Falzone and Associates, said that telemarketers must be smart about calling.
"Some of this we brought on ourselves," Falzone said. "[People] are disgusted and saturated by too many low quality calls. That's where the backlash is."
The industry should certainly expect tighter and tighter restrictions, said Jon Hamilton, president of JHA Telemanagement. Hamilton has also served as the National President of the American Telemarketing Association as well as Chairman of the DMA's Telephone Marketing Council.
If anything drives the telemarketing industry out of business, Hamilton says, it's to ignore these signs. "We have to stop calling people who don't want to be called."
Hamilton said that one thing marketers could do to counteract the FTC's proposed registry would be to stand behind the DMA's Telephone Preference Service (TPS). TPS is a residential file of individuals who have contacted The DMA and registered with TPS by providing their names, home addresses and home phone numbers. It is an easy way for businesses to purge calling lists of consumers who do not want to receive promotional calls at home. Consumers find out about the service through state and local consumer agencies and print and broadcast advertising. Once registered, they remain on the list for five years.
"Telemarketers need to get behind it and support it," Hamilton said.