Small Businesses See Social Media as Key to Customer Engagement
In a recent survey from Constant Contact, small businesses reported an increased use of social media tools. Respondents viewed social media as additive and complementary to other marketing activities. What's more, they said they plan to dedicate more dollars to social media marketing efforts in 2011. Other highlights from the Fall Small Business Attitudinal Survey include the following:
- 63 percent of respondents cited Facebook and 30.7 percent named Twitter as important tools for marketing, up from 50.5 percent and 25.6 percent, respectively, from Constant Contact's March survey;
- 62 percent of respondents said face-to-face interactions are important;
- traditional marketing activities, such as websites, email, event marketing and online surveys, all saw modest increases in importance this fall compared to the spring survey results;
- 91 percent of respondents cited the value and importance of word-of-mouth when looking for new customers;
- 68.8 percent of respondents said a company's website is very important for acquiring new customers, while 58.6 percent believe email marketing is an important factor in customer acquisition; and
- nearly 75 percent of respondents said they expect their businesses to grow in 2011.